Recent trends in Email marketing

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    1. Use of AI – for better delivery options, Hyper personalisation, Content optimisation, Email list/address validation, sending frequency, smart segmentation, Email automation. Generative AI features help to create content directly. Eg: Optimail, Rasa.io, Hubspot, ChatGPT

    2. Interactive content – survey, quiz in content.

    3. Dynamic content – forms, accordion, carousels, calendar 

    4. Email gamification – game in email

    5. Hyper personalization

    6. Use of bold colours in email

    7. User generated content like testimonials, reviews feedback, case studies in content to develop trust and credibility.

    8. Mobile first design

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