Abandoned cart management with Insider

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Insider https://useinsider.com/ is a digital marketing platform. 

You can integrate SMS and facebook for building an effective strategy to manage abondoned cart along with email, App Push & Web Push. The architecture uses web notification, SMS notification, FB notification and Email notification.

Start from Home page of Insider (useinsider). Go to  Architect



Use button '+CREATE NEW JOURNEY'

Give an appropriate name to the journey

You can use an existing template like 'Simple Cart Abandonment' or 'Multi Channel Cart Abandonment' 

The prerequisites for this are grouped into three

First requirement for Email  

Email API key should be defined

Email IP Warm Up process should be completed

Cart items Collections should be activated 

Insider Object integration is recommended. 

Second requirement for App Push

App Push Identified Selection should be defined

App Push API key should be defined

SDK X should be completed

Third requirement for Web Push

Web Push should be activated

Web Push Opt-in settings should be enabled. 

One all the above conditions are satisfied, we can continue to the next stage


We should set a conversion goal. We select 7 Days as the conversion goal. 



We should also select an appropriate control group. Say 50:50


Now the Architect looks like a decision tree.

So set appropriate entry criteria like 'user entering a segment', waiting periods, checking conditions and Actions. Depending on the conditions, the actions could be Web Push, App push or Email. 

By clicking on the email icon in the template, you can start creating email.

While creating email, you get built-in Email templates with cart items. So better use it and customise. 



You can save these emails only if the prerequisites are met. 


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