How I did What

Insider  https://useinsider.com/  is a digital marketing platform.  You can integrate SMS and facebook for building an effective strategy to manage abondoned cart along with email, App Push & Web Push. The architecture uses web notification, SMS notification, FB notification and Email notification. Start from Home page of Insider (useinsider). Go to  Architect Use button '+CREATE NEW JOURNEY' Give an appropriate name to the journey You can use an existing template like 'Simple Cart Abandonment' or 'Multi Channel Cart Abandonment'  The prerequisites for this are grouped into three First requirement for Email   Email API key should be defined Email IP Warm Up process should be completed Cart items Collections should be activated  Insider Object integration is recommended.  Second requirement for App Push App Push Identified Selection should be defined App Push API key should be defined SDK X should be completed Third requirement for Web Pus...

Normally we do not prefer links turning purple in an HTML email. Let's examine how this can be achieved.  It is really a hack and a tricky one. One method is to reinforce font colour multiple times. In the example below, I used inline style 'color:#dd091f;' three times.  <a><font><span>Link 1</span></font></a>  Normally this works well in many email platforms including Emarsys. When I tried in Insider (useinsider.com) platform, it did not work. Insider has ready made content blocks which are easy to manipulate. When you use custom HTML content block, the general rules won't apply.  So I had to use additional reinforcement which is a tricky one. I used <strong> and applied inline colour I wanted. This left the font-weight bold. I did not want Bold link. So had to use 'font-weight: normal;'  So the block became  <a><font><span><strong>Link 1</strong></span></font></a>...