Email Best Practices
Personalise the email If possible cater to the individual preference in frequency and content (relevance of topic) Be timely - maintain a regular time interval - Make the subject line short and attractive and persuasive to the target audience Perform an A/B testing of subject line to choose the best Do audience segmentation and provide personally relevant content Simple to view design - aesthetically perfect and simple to go through Keep right balance between text and images Avoid large images that replaces text Use absolute links to images ( img src="http://www.symbusis.com/newsletter/jan2014/tree.jpg" ) Use web safe fonts Avoid javascript Avoid style sheet embedding Use inline styling to get best result 600px is the optimum width of the page - Avoid too wide Make both HTML and text only versions Test in all devises for proper rendering Alt text for images - Do not put most important information as an image only Highlight call-to-action and conversion ...