Ho to perform A/B Test in Emarsys
If you are planning to perform an A/B test on subject line or content, you have to have minimum two versions of the same email. Let us do a subject line test here. If you have finished with everything except subject line, go to the 'Content Creation' page. Select 'Version' Tab from the left pane. Once clicked, you will see this Click on the 'Copy' button and you will see the following happened Now save the email and you got two versions of the same email. You will see the two versions available and you can select each for editing from the top right corner of the page. Now select each version and change subject line (or the content, if you do test on content) as usual. Go to 'Email Basics' Tab for editing Subject line. Once you have done with subject lines, you have to Launch/schedule the email. So lets go to the scheduling page (select scheduling tab from bottom). Here you get a slightly different page than the usual one. You ...